You may have heard about Content Marketing over the past year or so, but are still not quite sure exactly what it is.

This is a quick explanation of what the heck Content Marketing is. Keep in mind that content is anything providing information like blog posts, social media, emails, articles, downloadable guides, video, podcasts, etc.

Content marketing is a type of marketing that offers free non-interruptive information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they are ready, they naturally come to your business.

Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating free and interesting information your customers are passionate about so they pay attention to you.

Why Content Marketing Is Important

Content marketing is important for a few reasons. First of all, there is an abundance of free stuff out there. Everyone from huge corporations to small businesses offers something for free to capture leads or to get people to their website or in the door. As an online marketer, you need to do this as well.

The goal of content marketing is to build a relationship with your audience. It’s important because it’s through this relationship that your audience sees you as an authority and trusts you, and this is what leads to sales in the long run.

The goal of content marketing is to build a relationship with your audience

Content Marketing Best Practices

Narrow Your Focus. Give your audience content that focuses on very specific problems and topics. There is a great deal of general content available online but you’ll get more readers if you offer something specific and unique.

Don’t Promote. The purpose of your content is to engage your audience, not to promote. In fact, you shouldn’t promote. This isn’t what people are looking for. The whole point of content marketing is to offer something for free that’s high quality. Later you can offer promotions.

Listen to Your Audience. Monitor the results of your content marketing. Which blog posts get read the most? Which videos have the most views? Which content is ignored? Monitoring tells you what content your audience likes so you can give them more of it.

Mix It Up. Don’t stick to just one content format or channel. Try creating not only text-based content such as articles and blog posts, but also videos, audios, slideshows, infographics, resource guides and so on.

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Juneja Jill

Marketing Strategist Coach & Consultant at Araye Marketing
I help small businesses, solo-professionals, & companies market their brand + make more sales in today's online world. I specialize in digital marketing, website & blog strategy, SEO, social media, email marketing & attracting & converting the ideal audience into long-term fans & customers. Ready to boost your business? Contact me @

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Content Marketing Templates


-Don't reinvent the wheel by starting from scratch every time you try to create a blog post or article

-Make content creation much easier and faster

-Get un-stuck when it comes to trying to figure out what to write

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