Understand Your Website & Make It a Highly-functioning Marketing Tool to Get You More Business With Less Effort
My Customer Insights Service is a systematic research and insight generation process aimed at helping your organization to better understand specific buyers’ paths to purchase your offerings, products or services.
Is A Website Audit Valuable to You?
Congratulations. You have a website. It turns out though that you’re not getting enough traffic to the site and you’re not converting people once they even make it there. That’s a problem because what’s the point if people aren’t finding you online or buying your services? The issue usually is because your site is built with outdated technology or it’s not a user-centric website. It happens to everyone but your business needs to stay ahead of everyone. And while your website may be the engine of your online strategy, you can’t ignore the critical role search, advertising, and social media play in generat
What Is A Website Audit?
To properly assess how I can improve your site, I need to perform a complete website audit and strategy. It’s like an online MRI. The results will tell me what’s going on with your site – what’s working, what isn’t and how users are interacting with your site. This will give me with the information I need to develop a plan to get your website back on track, generating high quality traffic, converting visitors into leads and customers, and improving your productivity by making it easy for you to maintain moving forward.
How is It Done?
We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.
There are several aspects of your site I examine during the website audit process. They all play an important role in how well your website is able to meet your business goals.
We‘ll start by looking at your current traffic patterns and conversion rates. We want to find out where your traffic coming from; how are users behaving on your site; and most importantly, where do we want to improve?
We need to understand who your target audience is. From there we’re able to break that down further to create user personas and scenarios. This will help us set the stage for user testing which will reveal why your webiste isn’t working the way you want it to.
Messaging is important and your website might just be shooting the messenger. We’ll review the content on your website for quality, consistency, structure, and information architecture.
Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. We’ll look at things like on-page ranking factors, off-page metrics like backlinks, and indexability.
SOCIAL MEDIA STRATEGY
By combining a review of your existing social engagement with the findings from the user testing performed earlier, we’ll be able to decide on which channels to focus, types of content to produce, and the frequency of posting to give you the best retunr on investment.
By reviewing your current email marketing activities, we can develop a strategy that will reach out to fans and customers, drive subscribers to your website as well as a drip campaign to keep subscribers engaged using marketing automation software.
Your brand is a powerful player in the online world. We’ll review your current website branding, make suggestions for refinement based on your target audience, and create a strategy to ensure your branding is consistent across all channels.
Analyzing Research Results, Converting Data into Insights
Buyer research creates a mountain of data, much of which is likely to be textual and not exactly analysis friendly. Now we possess new insight that can be seamlessly incorporated into your sales, marketing, and product strategies, which will ultimately have a tangible effect on your organization’s ability to find, close, and retain the right type s of customers.
Accessibility and maintainability are the foundations to a effective website. We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-to-date and evolving, along with your business.
Insights To Action
- The Results Presentation
The highlights include:
I’ll need approximately four weeks from beginning to end, depending on when I receive feedback from you at each milestones.