Custom Internet Marketing Plan: Social Media, Email & Online Strategies to Get More Website Visitors & Build Your Business In Today’s Online World

Yes, this means you can help more ideal clients and make more money doing what you love!

There is a specific path and steps to take to attract more ideal visitors to your website, get leads, convert those leads to customers and continue to delight your customers. Marketing practices have dramatically changed with the huge rise of social media, email marketing,  multiple digital devices, platforms, and applications. Your future and current customers are trying to communicate with you, and now you can listen and respond faster, and with more personalization than ever before. This shifting digital environment presents new opportunities and challenges for today’s marketers. I assess your businesses website, social media and digital marketing strategy and help you identify areas of improvement. Through a combination of research, reviews of case studies, best practices, and implementations, I will give you strategies for finding, engaging, and encouraging brand advocates. You leave with a concrete digital marketing plan for your business + a new or improved website!

Who should use this service?

  • Business owners, Coaches, Speakers, Authors & Independent Professionals who are clueless about online marketing and branding and want to finally get it done so they can move forward with their business faster and with less stress.
  • Professionals, marketing or otherwise, who understand the power of marketing, social media and want successful strategies to grow their businesses in today’s online world
  • Those looking for information and validation of how successful marketers think about and employ digital strategies

What I will do:

  • Review your business and website if you have one and create a plan with elements of a digital marketing strategy to bring your ideal core customers to you, including search engine optimization (SEO), social media, email marketing and website evaluation.
  • Reflect on how best to extend your brand and cultivate relationships in these online channels in a way that supports your digital marketing strategy.
  • Show you how social media monitoring and data analysis can be used to improve your marketing and program or product development activities.
  • Give you a website redesign strategy or build you a simple 5-7 page WordPress website.

The process:

  • Step 1: We chat on the phone first.
    • Discuss your business dream, goals, and what marketing you’ve done so far, where you’re at now and where you want to go with your business.
    • Define your buyer personas –Understanding exactly who you are marketing to, what makes them tick and how they communicate will help you craft messaging that truly resonates with your ideal customer.
    • Step 2: Identify your marketing triggers –Once I’ve identified who your ideal customers are, the next step is to identify the events and pain points that cause them to search for information online about your product, service or industry.
    • Step 3: Create a list of keywords – identify the key words and how people are searching for information about your product or service online.
    • Step 4: Set your inbound marketing (getting the right people to your website) goals -identify exactly what you want to achieve and when you expect to see the result for ROI. I begin by assessing your website’s current ability to attract traffic, convert leads and close business. I also review your competitors.
      • Outline your content strategy -create email, blogging, social media, etc. to answer all questions a potential customer wants answered.
      • Do your buyer personas have all the information they need at each point of the buying cycle?
      • Understanding the questions, concerns and objections that each of your buyer personas have during the three stages of the inbound funnel (awareness, evaluation, and purchase) will help your content strategy take shape.
      • Step 5: Design your lead nurturing process -continue to keep them in the loop and aware of you through emailing them the right information to help them along the things that are hanging them up to the next stage of the customer cycle.
      • Step 6: Create a conversion focused blogging strategy -conversion focused blogging strategies are designed to attract highly relevant traffic to your website with the goal of converting traffic into qualified leads. I set up your blogging program and editorial calendar.
      • Step 7: Implement & Align infrastructure & business processes -I consult and help when considering infrastructure to facilitate inbound marketing and choosing platforms and approaches that will let you focus on your business, rather than the nuts-and-bolts of connecting multiple systems.

      What you get:

      • A concrete and proven digital marketing plan for your business
      • A website audit
      • Timeline: 60 days Investment: $4,299 per month



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