You did such a great job with writing your post–now you gotta get your content out to the world!

This is a little long, but even using a few of these will improve the chances of your posts being read and attracting more viewers to your website.

1.  SEO/Keyword integration
A little keyword research and integration into your article/blog post can have a big impact on search engine rankings and traffic.

2.  Syndication
This really simple syndication (RSS) method allows you to automatically feed your blog’s content to many different places, including many social networking sites including your Facebook Business page and Twitter, and LinkedIn.

When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites. This can significantly expand your reach and save you hours of time versus posting content manually.

This step is more of a one-time setup,but once you have established RSS connections on your social sites, you shouldn’t have to do it again. To get started, locate your blog’s RSS URL and plug that into the following:

Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.

LinkedIn Personal Profiles – Look for “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post your content to your LinkedIn profile.

Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. Research your sites for this option.

3.  Shorten Post Page URL
This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.

How it works:
1.Copy your new blog post’s URL, paste it in a URL shortener that offers analytics (,,
2.Use the shortened URL in any status update, link posting or teaser you plan on executing.
3.Check your URL shortener account for click stats, geographic and referring site data after your link has been up a while.

4.  Status Updates to Social Sites
To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times. You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.

Note that if your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days. Don’t forget to ask your followers to share or retweet the link.

Speedy Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro). I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.[ctt tweet=”Great way to attract more visitors to your website.” coverup=”07bFd”]

5.  Teasers on Other Sites
Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.

A few examples:
•LinkedIn group forums
•LinkedIn Answers
•Facebook groups
•Ning community group forums
•Niche industry forums.

Write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL. Ask for readers to provide feedback on the forum to continue the discussion.

6.  Find & Assist on Twitter
Genuine assistance is one of the best ways to build a community of loyal Twitter followers. Get on Twitter and do a search for a phrase like, “need help promoting my blog.” Scan the resulting tweets will offer several opportunities to help people who are tweeting for help.  Reply to them with some genuine advice and the shortened URL. The result is often a new Twitter follower, a new subscriber to your blog and a blog comment. Magnificent stuff!

7.  Share Your Post with Specific Customers
You’ve just created a blog post that you know would be beneficial for certain customers. Send them an email with the shortened URL and a note, “thought this could really help your business.” Then check the analytics to see if they clicked on it.

8.  Include in Upcoming E-Newsletter or E-Updates
If you have an e-newsletter or update, you should be incorporating at least some of your blog content. Include a few post headlines/teasers and see which posts get the most clicks. Review clicks and you may need to do some follow-up blog posts on a topic that received a lot of clicks.
9.  Ask Other Bloggers for Post Mention to Their List
Building relationships with other bloggers in your space and asking them to blog (their list) about or link to your post can be a great way to expand your reach. Reciprocating promotional efforts can have a big payoff in the form of high-quality backlinks and big jumps in search engine rankings, blog traffic and subscribers. Just think of all the new subscribers you might get from their lists!

10.  E-mail Signature
Add your latest blog post headline to your email signature. Many email platforms now have nifty little apps (Wisestamp for Gmail) that will pull your latest blog post headline into your email signature automatically. Do it manually if you have to. You never know when a prospect, vendor or client might read a post that sparks a conversation or creates an opportunity.

P.S. This may feel like a lot of work at the beginning, but after a while it will be automatic and is so work the effort.  Or hire a Virtual Assistant to do this for you so you can focus on the bigger picture of your business!

Let me know what you think or if you have anything to add in the Comments. I’d love to hear from you.

To your magnificent success!


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Juneja Jill

Marketing Strategist Coach & Consultant at Araye Marketing
I help small businesses, solo-professionals, & companies market their brand + make more sales in today's online world. I specialize in digital marketing, website & blog strategy, SEO, social media, email marketing & attracting & converting the ideal audience into long-term fans & customers. Ready to boost your business? Contact me @

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